An on-going trend towards fashion that reflects an individual taste, rather than a designer’s vision of how people should dress, is continuing into the new year, with a growing variety of funky, vibrant styles. From sporty looks, to formal attire, fashion this season promises to be filled with personality and tongue-in-cheek fun.

Going for Gold

The upcoming Olympic games has fashionistas thinking sporty, with sweats and sweaters with strong graphics, bright colours and geometrical patterns. Popular kits includes those with personality in the details, such as grey marl or gleaming gold zips. Black remains a popular choice for athletic wear, but worn with a pop of colour or detailing to give it some punch.

20th Century Flashback

The fashion-forward are looking backwards this season, taking inspiration from the 1940s and 1950s. For nights out on the town, the Forties look adds a bit of glamour and elegance to evening wear. From seamed stockings, to pouty red lips, wartime chic is being reinterpreted with modern style. For casual wear, flattering Fifties dresses in floral patterns add feminine fun to everyday attire. Some are predicting that looks from the Twenties to be the next vintage trend.

Colour and Texture

The neon colours that crowded last season’s runways are starting to turn up in shops, as are the new, trendy printed trousers. Animal prints promise to be a big trend this year as well. The growing trend to include texture in outfits is beginning to focus on accessories, with feathered handbags and oversized crystal bracelets, earrings and pendants.

The new rule in fashion is that there are no rules. Women are feeling freer than ever before to express their personality through their attire. Vibrant, funky and fun fashion are this year’s UK fashion trends.